Ethical Innovation gives us a say about Our Future.
OUR VISIONthe different agency
shifting towards a nature-based economy.
Our proprietary method blends strategic management consulting with thoughtful brand development and communication focused on emotional connection to forge insight-led solutions balancing ethics and profit.
The New Modern is a dedicated team of professionals with significant experience in Europe, Asia, and the United States, working with corporate, start-ups and established brands. Our practice is backed by a network of international talent, providing clients with a global perspective and local expertise.
THE APPROACHSTART ETHICALLYWe combine strategic brand solutions and insight-led communication to help responsible start-ups succeed launching in the market and grow long-term.
MAKE THE SHIFTWe assist heritage brands, family businesses, and established companies in adopting conscious business models and sustainable practices while staying market-relevant.
Story, place, and beliefs are changing how clients relate to brands. We enable a new dialogue with the affluent and value-driven customer through transparency, trust, and contemporary values.
BUILD EMOTIONAL ConnectIONCHALLENGE THE STATUS QUOWe help clients succeed by encouraging responsible production and consumption, fair economic growth, and sustainable use of land and water resources. We support climate action, inclusiveness and gender equality.
THE SERVICESBrand Ideation
From Concept to Market
Value-driven Growth
Client Experience
Brand Ideation From Concept to Market Value-driven Growth Client Experience
The Service Portfolio
Ethical Credentials
Sustainable Agenda
Impact Storytelling
The Service Portfolio Ethical Credentials Sustainable Agenda Impact Storytelling
Integrated Communication Strategy
Tone of Voice
Visual Brand Presentation
Social Media
Brand Film
Art Direction
Integrated Communication Strategy
Tone of Voice
Integrated Communication Strategy Tone of Voice Visual Brand Presentation Social Media Brand Film Art Direction Integrated Communication Strategy Tone of Voice
OUR FOUNDERmeet her
from london to new york via amsterdam, lisbon and milan.
Alessandra’s career thrives at the intersection of creativity, business, and innovation, with experience in luxury, design, beauty, food and hospitality. She joined companies like Nike and honed her leadership skills by launching ventures in the UK and the US. Taking on roles as founder, designer, creative director and lead strategist, she mastered product creation, brand development, and market strategies.
She taught branding and communication at the IED in Italy. Since 2020, she has been a responsible business mentor for London & Partners and Grow London, the promotion agencies under the Mayor of London Office.
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